I’m Ari Turgel, and Halucid serves as both my independent design practice and a platform for industrial design leadership, product strategy, and scalable design systems.
My work is driven by a simple belief:
to create products and experiences that feel intuitive, immersive, and meaningfully improve how people interact with the world around them.
Drawing on more than two decades of industrial design and product leadership, Halucid combines strategic thinking, hands-on execution, and scalable design systems to help organizations transform ideas into products that reach production with confidence.
Achieving that outcome depends on thoughtful collaboration, clear decision making, and product development process that protects design intent from early exploration through manufacturing. Great products are the result of thoughtful design supported by equally thoughtful systems.
That philosophy is the foundation of Halucid. By combining industrial design, product strategy, and scalable development frameworks, I help organizations transform complex ideas into manufacturable products while building the processes and cross-functional alignment needed to bring them confidently to market.
Whether embedded within an internal team or advising as an external partner, my role extends beyond product execution to strengthening how products are developed.
My background spans agency consulting, executive product leadership, and independent practice across consumer products, medical devices, gaming, and regulated industries. Throughout these environments, I've developed design languages, product architectures, operational frameworks, and cross-functional processes that help organizations scale creativity without sacrificing quality. I approach design as both a strategic and tactile discipline.
This approach has contributed to
11 utility patents and 80+ design patents
across product and feature-level innovation.
My experience includes consumer and lifestyle products, medical and scientific devices, and entertainment-driven experiences.
Across each, I bring a balance of creative direction, technical execution, and scalable process thinking.
Core Areas of Focus
Design Leadership
Industrial Design
Cross-Functional Alignment
Product Architecture & Platform Strategy
Human Factors, Ergonomics, & Physical UX
Design Language
Physical Brand Expression
Design Systems & Operational Frameworks
Process Implementation & Workflow Design
Design for Production Readiness
Hybrid Product Strategy (Agile / Waterfall)
Medical, Scientific & Regulated Products
Consumer Products
Entertainment & Interactive Product Design
Emerging Technologies
Honors and Recognition
My work and leadership has been consistently recognized across industrial design, medical innovation, and consumer product categories.
IDEA Awards: 10 total
1 Gold, 6 Silver, 3 Bronze
Red Dot Design Awards: 6
iF Design Awards: 5
Chicago Athenaeum Good Design:
14, including 1 Green
G-Mark Good Design (Japan): 7
Good Design Awards Australia: 2
CES Innovation Awards: 4
Medical Design Excellence Awards: 3
1 Gold, 2 Silver
Spark Design Awards: 4
Including 1 Best of Best
Core77 Design Awards: 1
International Design Awards: 2